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Converse

The history of the Converse brand began in the 1908. In that year, Marquis Mills Converse founded The Converse Rubber Company. Initially, the company was to manufacture car tyres. However, after just one year the profile of the business was changed and its 15 employees made and put on the market the first pair of basketball shoes bearing the firm’s logo. The Converse All Star model dominated basketball courts. Its fans also included Charles “Chuck” H. Taylor, who played for The Akron Firestone and The Buffalo Germans. He became involved in the development of the brand and sales of the product to such extent that in 1923 his signature was incorporated in the Converse trademark. The name of the collection was also expanded to include the name of the player. Converse continued to dominate basketball courts until the 1970s. Then, rival firms and new technologies appeared in the sports shoes market. In order not to be left behind, the maker of the Chuck Taylor All Star model started work on the use of innovative technologies and materials in the production of basketball shoes, and classic sneakers left the courts and appeared in the streets. It soon turned out that they had found a new group of fans – young, active people who valued originality and individualism.

The Canadian badminton champion Jack Purcell also actively contributed to the development of the brand. He designed his own collection with the characteristic smile at the tip of the shoe. The Converse Jack Purcell models soon became an icon of style and comfort. Other sportsmen, too, collaborated with the brand, including Dennis Rodman, Rodney Rogers, Ron Mercer, Jeryl Sassem and Dwyane Wade. In the more than one hundred years long history of Converse, its sneakers appeared on the feet of many celebrities, including film and music stars, such as James Dean, Hunter S. Thompson, Joan Jett, Sid Vicious, Common, M.I.A and Billie Joe Armstrong. Each this figure is associated with originality, rejection of set rules and creation of their own, inimitable style. For each of them, Converse shoes best expressed their complex “ego”. Today, they are worn by people representing different cultures, subcultures and attitudes towards the world. Through campaigns organised all over the world, the brand supports and promotes young, bold, creative people who want and are able to stand out from the crowd.

www.Converse.com